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Alix Earle brought her signature sparkle to the Sports Illustrated Swimsuit Beach Club on May 30, 2025, at the W South Beach in Miami. The event, presented by Coppertone, was part of SI’s sizzling Swim Week takeover and featured a star-studded lineup of models, influencers, and celebrities.
Earle, a digital cover star and social media powerhouse, mingled with fans and fellow creators while promoting her Sip Margs beverage brand. She also stunned on the runway during the SI Swimsuit fashion show, wearing designs by Andi Bagus and Nessy Swimwear. The weekend was packed with beachside glamour, DJ sets, curated giveaways, and appearances from other SI favorites like Olivia Dunne, Camille Kostek, and Remi Bader.