Alix Earle Lights Up the SI Swimsuit Runway in Miami At the 2025 Sports Illustrated Swimsuit Runway Show on May 31—held at the iconic W South Beach during SI Swim Week—Alix Earle made a dynamic statement with her high-impact look. The social media sensation, renowned for her candid “get ready with me” videos and authentic style, dazzled the audience by sporting a daring two-piece black bikini that featured a see-through element. This bold choice not only captivated onlookers but also added a fresh, edgy twist to the modern swimwear narrative.
Earle’s presence on the runway marks a powerful evolution from her earlier digital cover star status to a bona fide runway icon. With millions of followers on platforms like TikTok and Instagram, she has continually leveraged her authentic glimpses into everyday life to resonate with a younger audience. Her refined yet fearless look—blending contemporary chic with daring details—echoes the transformative energy driving SI Swim Week and highlights the increasing influence digital creators have on traditional fashion platforms.
