The morning of May 29, 2025, broke with a burst of golden sunlight as the production team arrived on location in a vibrant coastal town in Florida. The set was a masterclass in blending natural beauty with creative flair: oversized tents punctuated by tropical greenery, artfully arranged props echoing retro nods to the original “Hey Dude” ethos, and modern installations that lent the space an unmistakable contemporary edge. The director, Samantha Rivera, was in her element as she guided her crew through setups that capitalized on the warm, saturated hues of a Florida sunrise. “We wanted the space to feel inviting—like a bridge between the carefree spirit of the past and today’s dynamic, on-the-go culture,” she explained, her passion infusing every detail on set.
Behind the Scenes: Sydney Sweeney On the Set of ‘Hey Dude’ Campaign in Florida 05-29-25

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