At the grand opening of Tory Burch’s redesigned flagship boutique on Rodeo Drive in Beverly Hills on May 12, 2025, rising star Chloe East added a burst of youthful modern flair to an event already brimming with innovative style. Although detailed coverage of her ensemble is still emerging, early social media snapshots suggested that she embraced a look that combined contemporary edge with a nod to the brand’s classic sophistication.
The boutique itself is a visionary reimagining of retail space—showcasing a stunning three-story façade punctuated by a sinuous sculptural trellis, expansive floor-to-ceiling windows, and interiors blending modern minimalism with vintage accents. This architectural marvel served as the perfect backdrop for the launch of Tory Burch’s Spring 2025 collection—a range inspired by the powerful dynamics of ballet, martial arts, fencing, and swimming, seamlessly fusing athletic precision with refined luxury.