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On May 29, 2025, New York set the stage for an unforgettable evening as Roberto Coin celebrated a new era in luxury with the unveiling of Dakota Johnson as its Global Brand Ambassador. Hosted in a refined, artfully decorated venue that echoed the brand’s storied Italian heritage, the event was a masterclass in elegance and contemporary allure. Johnson’s arrival was met with enthusiastic acclaim as she effortlessly embodied both the classic sophistication and modern sensibility that Roberto Coin is celebrated for. Her poised entrance, complemented by meticulously styled hair and makeup, captured the attention of influential guests and industry insiders, who recognized her as the perfect voice to carry the brand’s legacy into the future.