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At the 78th Cannes Film Festival on May 17, 2025, Hafsia Herzi made an arresting statement at the screening of Sons of the Neon Night, channeling the raw pulse of urban nocturne through a daring sartorial vision. Embracing the film’s exploration of neon-lit cityscapes and the interplay of shadow and light, she opted for a custom couture ensemble that artfully merged futuristic design with a touch of understated elegance.