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On May 22, 2025, Jurnee Smollett was one of the celebrated guests at the Emporio Armani Fragrances launch for the new “Stronger With You” scent, held in the chic surroundings of Venice, California. The event was a stellar fusion of high fashion and innovative fragrance marketing, embodying a spirit of unity and modern allure that the brand is known for, while her presence brought an extra touch of elegance and star power to the festivities.