On May 30, 2025, the iconic W South Beach provided the perfect playground for the Sports Illustrated Swimsuit Beach Club—a sun-drenched celebration presented by Coppertone that merged high fashion with the irresistible energy of Miami’s coastal lifestyle. The event radiated an empowering summer vibe as models, editors, influencers, and VIP guests gathered to kick off a weekend filled with beach games, immersive activations, and pulsating beats against a backdrop of sparkling ocean views and luxurious surroundings .
Among the standout attendees was Olivia Dunne, whose magnetic presence captured the essence of the SI Swimsuit spirit. With her signature athletic grace and influencer allure, Dunne embodied the modern muse—effortlessly stylish in a chic swimsuit look that resonated with both empowerment and playful elegance. Her appearance at the Beach Club not only drew admiring glances and social media buzz but also underscored her role as a trailblazer at the intersection of sports, fashion, and digital culture.
The day unfolded as an immersive experience where interactive brand activations, delectable food and beverage options, and dynamic entertainment came together to create a truly multisensory celebration. As guests mingled, danced, and enjoyed the warm Miami sun, the event served as a testament to how Sports Illustrated and Coppertone are redefining experiential events—transforming the traditional runway and red carpet into a vibrant, direct-to-community celebration of summer, style, and self-expression.
