On May 13, 2025, the iconic Empire State Building became a luminous beacon for the launch of the Sports Illustrated Swimsuit 2025 issue in New York City. In a ceremony defined by innovation and empowerment, the landmark was bathed in SI Swimsuit’s signature cyan hue, setting a dramatic stage for the event. Leading the celebration was Olivia Dunne, whose graceful poise and athletic elegance perfectly encapsulated the spirit of a new era in sports and fashion.
Dunne joined an elite group of models—including Lauren Chan, XANDRA Pohl, Camille Kostek, and Hunter McGrady—in a ceremonial “flip the switch” event that marked the debut of this much-anticipated issue. Each model received a personalized commemorative plaque, symbolizing not only their role in the celebration but also their contributions to redefining beauty, diversity, and strength in today’s media landscape. The atmosphere at the Empire State Building was electric, offering a visual and cultural moment that underscored Sports Illustrated Swimsuit’s commitment to celebrating multifaceted stories that inspire and empower.
