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At the Licensing Expo 2025 in Las Vegas on May 21, Vanessa Hudgens took center stage to introduce her exciting new venture, the A Star is Born brand. Inspired by her transformative journey into motherhood, the brand offers an extensive range of products—from stylish apparel and playful toys to room accessories and bath items—designed to celebrate the early stages of life with both charm and functionality. Drawing on her personal insights and hands-on experience as a new mom, Hudgens is deeply involved in curating designs that promise to resonate with families for years to come.