On May 29, 2025, Los Angeles played host to a stylish milestone as Venroy unveiled its latest store on Melrose Avenue—a new destination for premium Australian leisurewear. Located at 8483 Melrose Ave in West Hollywood, the space radiated a fresh, coastal chic vibe reinterpreted for the urban landscape, complete with artfully curated interiors, ambient lighting, and design elements that celebrated simplicity with substance.
A highlight of the evening was Venezuelan fashion influencer and entrepreneur Victoria Villarroel, whose presence lent an unmistakable air of modern sophistication to the event. Formerly known for her close work with the Jenner family, Victoria has since carved out her own niche as a trendsetter in the fashion world. She arrived in a carefully chosen ensemble that combined minimalist design with subtle vintage details, perfectly echoing the brand’s effortless aesthetic. Her appearance underscored not only her evolution from a behind-the-scenes insider to a respected entrepreneur but also her role in bridging the gap between celebrity culture and innovative retail experiences.
The opening event was a celebration of cross-cultural influences and forward-thinking design. Guests were treated to an immersive experience where Venroy’s signature laid-back yet refined style was showcased through bold, relaxed silhouettes and distinctive detailing—elements that speak to both the Australian heritage of the brand and the dynamic spirit of Los Angeles. Amid lively conversations with industry insiders and fashion enthusiasts, the event set the stage for a fresh dialogue on how legacy-inspired design can be reimagined for today’s urban lifestyle.
